Economic recession and society inequalities are the headlines - how perverted to offer a "eye-catching" LV Shield transitions from clear to dark in sunlight, protecting wearers from the sun. It also features golden studs engraved with Louis Vuitton's brand name.
Pricing has not yet been announced, but as a high-end fashion brand, it's not likely to be cheap. Other Louis Vuitton head wear, including hats and sunglasses, sell for hundreds of dollars.