Matomo is free open source analytics software, a privacy-friendly Libre alternative to Google Analytics. You can follow at:
The official site is at https://matomo.org
You can self-host it, or use paid-for third party hosting.
It is much better for privacy to use self-hosted analytics as data stays local. Google Analytics sends your users' data to Google.
This software doesn't collect as much information as Matomo and is much better for page load times. They also provide a comparison to Matomo for those interested: https://plausible.io/vs-matomo
Matomo instances collect the following visitor data for their clients by following them around the web when they've left the original website:
Top keywords and search engines, websites, social media websites, top page URLs, page titles, user countries, providers, operating system, browser marketshare, screen resolution, desktop VS mobile, engagement (time on site, pages per visit, repeated visits), top campaigns, custom variables, top entry/exit pages, downloaded files, and many more, classified into four main analytics report categories – Visitors, Actions, Referrers, Goals/Ecommerce (30+ reports)
The only way to stop this surveillance is to close the browser and start again.
This is a brand new server run by the main developers of the project as a spin-off of mastodon.social It is not focused on any particular niche interest - everyone is welcome as long as you follow our code of conduct!