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Many people like to draw their own name in the sand on the beach, for example as fun for children or a love greeting. Here in Kent, UK, there is a professional intent behind it. In order to make visitors aware of the dangers on the beaches, vehicles were equipped with tailor-made tires that imprint safety messages on the sand: the emergency number, for example, and the abbreviation of a sea rescue organization. And the automaker will certainly not complain about the advertising space either.

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