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Now Bluesky's Jay Graber is simply lying.

“If a billionaire came in and bought Bluesky and took it over, or I decided tomorrow to change things in a way that people didn’t really like, then they could fork off and go on to other applications.”

observer.com/2025/03/bluesky-c

Of course, this makes absolutely no sense, but tech media dutifully just prints it.

What does "fork off and go on to other applications" mean?

What is it she is even saying?

Getting really tired of this gaslighting BS.

Woman in black t-shirt reading 'mundus sine caesaribus' sits in chair onstage.
Observer · Bluesky CEO Jay Graber Is Building a Billionaire-Proof Social Media SiteBy Alexandra Tremayne-Pengelly

Let's get real. If a billionaire comes in and buys , the 30 million users who have fled there from other toxic platforms will be stuck on the billionaire Bluesky toxic platform. Sure, they can "fork off" and make a Mastodon account on the Fediverse, but that's their only option.

This 'billionaire proof' marketing campaign of hers is not only disingenuous, it is false advertising, and should give everyone pause.

@mastodonmigration Fork Off made me giggle
I have a vague understanding of what a "fork" is in terms of software development, and with that context in mind it's a little bit funny

Mastodon Migration

@Rana

It is a cute play on words. She is a very charming person, and projects such sincerity, making her very convincing. The fact that what she is selling is complete hogwash is lost in the smokescreen.

Let's take her at her words though. Supposedly, the idea is that some billionaire buys and some users decide to "fork off" and somehow use the open source code (which may or may not be up to date) to make a competing social network platform. This is her definition of 'distributed'.

@mastodonmigration @Rana her job is to be charming and seemingly sincere, and to assure users that the inevitable Enshittification won't actually happen this time.