"... since about 2018, core media ad spend as a proportion of GDP has been below 0.8%. So literally never - going back all the way to the 60s - has ad spending been a smaller proportion of economic activity ... when we hear all of these conversations about how the media should be funded into the future, ad spending doesn't appear to be as viable of a long term solution ..."
#BradOlsen, Chief Economist, #InfoMetrics, 2025
https://www.rnz.co.nz/podcast/mediawatch?share=ed0c37af-994a-4f32-9b44-a290cb202686
