“However, it’s the remarkable impact offscreen that has transformed #Bluey into a global juggernaut, which has some declaring the pup the Taylor Swift of children’s #entertainment.
Whether it’s kids talking in Aussie slang, #tourism campaigns centered around the cute canines, live shows, merchandise, an upcoming movie or Disney welcoming Bluey into resorts and cruises, the brand — worth an estimated $2 billion — has infiltrated entertainment, #culture, #education, #parenting and #travel.”
Australian “soft power”.
#Australia / #straya / #diplomacy / #Slang #AusSlang / #SheepDog / #BlueHeeler <https://www.hollywoodreporter.com/tv/tv-features/blueys-world-success-puppy-juggernaut-1236164905/>
